Coke and Pepsi Learn to Compete in India: Case Analysis

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Coke and Pepsi Learn to Compete in India: Case Analysis

Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming “Pepsi Foods Ltd.” Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before crea...

Peter B Sheley Apuntes, resúmenes y casos prácticos
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