Case Study- Play Station 3 Sony.

1. For the 2006 launch, how would you position the new PlayStation 3 in terms of target customers and value proposition? 2. If you are a software-developing firm, how many units do you need to sell to break even on the development of a new game for the PS3? 3. How soon should Sony phase out the PS2? What other changes should they make to the PS3 for the future?